Can't remember what you belong to?

A number of people have said they can’t remember what organisations they belong to or services they subscribe to.  To help out, here are some lists to jog the memory.

The Top 100 Most Popular Organisations Nectar Tesco Halifax Nationwide FlexAccount Automobile Association National Trust Virgin Media Barclays Premier The Times RAC First Direct British Sky Broadcasting Group Vodafone HSBC Premier Santander Reward Current Account English Heritage Unison Civil Service Members Association O2 American Express Lloyds TSB Platinum Orange BCS, The Chartered Institute for IT O2 Priority Moments Daily Telegraph More Than Royal Society of Chemistry TalkTalk Durham University Alumni Community Mumsnet Aviva National Union of Students-Students and Apprentices Co-operative Health Service Discounts Axa Ppp Healthcare Institute of Advanced Motoring Edinburgh University Virgin Mobile Natwest Bank Select Silver Account National Union of Students-Graduates Lloyds TSB Gold Chartered Institute of Personnel and Development David Lloyd Caravan Club Public and Commercial Services Union University College London Co-operative Bank Privilege Premier University of East Anglia Green Flag Cardiff University Kent Science Park National Trust for Scotland Manchester University Co-operative Bank Privilege Natwest Advantage Gold Eon University of Cambridge British Gas Royal Bank of Scotland Select Silver University of Greenwich Marriott Hotel Unite Prudential UKNetMonitor Running Bug BT Lloyds TSB Premier Middlesex University Labour Party Association of Optometrists College of Optometrists General Optical Council Liverpool University Lincoln University University of Oxford National Union of Teachers London School of Economics Clydesdale Bank Private Dial Direct Car Insurance Association of Accounting Technicians National Association of Probation officers Privilege British Medical Association UK Council For Psychotherapy Cadw Imperial Society of Teachers of Dancing British Association For Shooting And Conservation British Contact Lens Association Royal Society for the Protection of Birds National Association of Pension Funds Edinburgh Napier University Maidstone Orchestral Society Royal Commonwealth Society University of York Youth Hostel Association First Division Association Camping and Caravanning Club Association of Chartered Certified Accountants Institute of Chartered Accountants In England and Wales Central Lancashire University British Airline Pilots Association

Top 100 Organisations with most benefits Ski Club Great Britain Automobile Association National Union of Students-Students and Apprentices Southampton University London Cycling Campaign Gloucestershire University National Union of Students-Graduates Sunderland AFC Barclays Premier British Bee Keeping Association David Lloyd Nationwide Group Staff Union University of Oxford University of Wolverhampton Mumsnet More Than Hertfordshire University Long Distance Walkers Association HSBC Advance Institute of Fundraising Heriot-Watt University Camping and Caravanning Club Norwich City FC Robert Gordon University Institute of Chartered Accountants In England and Wales Active Newcastle University of East Anglia Cyclists Touring Club Rugby Players Association National Association for Gallery Education King's College London Arboricultural Association Anglia Ruskin University Lincoln University University College London Friends of Bedgebury Pinetum Institute of Paralegals Scottish Canoe Association Surfing Great Britain British Allied Trade Federation University of The Arts London RAC University of Cambridge Prudential Scottish Youth Hostels Association Institute of Certified Public Accountants In Ireland East London University Central Lancashire University Association of Teachers And Lecturers Aberdeen University The Times Tourism Society England Golf Institute of Recruiters Inland Waterways Association Kew Royal Botanic Gardens Kingston University Sheffield Hallam University Association of Optometrists Bath University Public and Commercial Services Union Union of Shop Distributive And Allied Workers Alice Holt Discovery Pass AECB, the Sustainable Building Association Bar Council Association for Perioperative Practice Northampton University Coventry University Chartered Institute of Personnel and Development Bishop Grosseteste University College Lincoln Spokes British Rowing Association of School And College Leaders Mountaineering Council of Scotland Usability Professionals Association National Association of Co-operative Officials Dalby Discovery Pass Sheffield University Liverpool University Cardiff Met Buckingham University Royal College of Surgeons of Edinburgh Institute of Continuing Professional Development Oxford Brookes University Saga Nottingham Trent University Delamere Discovery Pass Direct Marketing Association Axa Ppp Healthcare D&AD Les Croupiers Running Club Caledonian Club Civil Service Members Association University College Birmingham National Osteoporosis Society NFU Scotland Association of Taxation Technicians Jelly Legs Running Club Forest of Dean Discovery Pass Law Society of England and Wales

The list all the organisations we have on iMember is too long to post here, but you can search for your organisation at http://imember.co.uk .  If yours is not there then please let us know. Drop us an email at hello@imember.co.uk.  

Where does membership sit in the hierarchy of need?

Om Malik (@om) posted a tweet that got me thinking. He said
“most apps solve problems at the top of Mazlow's hierarchy, though most $ spent in the US go toward supporting the bottom.”

Here is Mazlow's hierarchy of needs, which is fairly unchallenged as a tool to help us understand the priorities of our motivations.

 

At iMember we are fascinated with membership. Why do people join organisations?  Clearly to fulfill some perceived need that exists somewhere on the hierarchy.  Most would appear to be lower on the scale. We join our clubs, societies and so on often for social reasons, (in particular the need to belong and be part of something)  or safety and security reasons (eg The AA,trade unions, etc.)

What does this have to do with apps, and Om Malik's observation? There seems to be a disconnect with what is going on, and we are finding this with iMember.  Our app reminds members of organisations of the benefits that they are entitled to because of their membership.  We have examined tens of thousands of benefits.   Most of the rewards that are offered by organisations to their members focus on the top end of the pyramid - leisure activities, money saving, and creativity.

So are app developers getting it wrong?  Or are member organisations getting it wrong in the benefits and rewards they offer?   If we look at the most popular apps they tend to be games (definitely at the top end of the hirearchy of needs).  However, where we choose to spend our money is a pretty fair indication of where our priorities lie.  Where we choose to spend our time in the real world, ie the organisations we join, is probably an equally realistic measure of what we think is important.  The iMember app seeks to bridge that gap by tieing together the top and bottom of the hierarchy; bringing together the very human fundamental issue of membership, with the nice to have benefits that we all enjoy. 

Remember you're a member. 

http://www.imember.co.uk