With the party conference season underway we thought we
would compare what rewards and benefits the main political parties offer to
their members.
Declining membership of political parties may be part of a general political malaise, but it does look as if UK parties are not putting much marketing effort into membership recruitment and retention. At a time when many commercial organisations are trying to treat their customers as members, it seems as if these organisations, which really do have actual members, are offering very little in exchange for a members' loyalty. of course, it is arguable that adherence to the cause should be enough, and it would certainly be a shame if people chose their political affiliation on the basis of what personal fringe benefits they could enjoy. Nevertheless, offering exclusive benefits (and we are not just talking about being able to attend the conferences at a discount), does engender a sense of belonging, and of being valued, that might just help higher levels of retention.
Anyway, if you’re not persuaded by the policies and
are swayed by the goodies, here is a list of the goodies you can enjoy from the main political parties in the UK. We hope this
is useful. You can get more details by following these links:
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Wine
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Discount on The
New Statesman
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Golfing
with Open Fairways
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Note: http://www.labour.org.uk/ does mention
recycling mobile phones as well as the Phone Co-op as member benefits, but
none of the links actually work.
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Cottage
Rental
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Blackwell
Books
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Discounted
Rates on Hotel Stays
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No member benefits
offered
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Childrens
Toys
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Mothercare
online Discount
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Experience
Days
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No member benefits
offered
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Legal
Advice
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Telecoms
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Get more information at http://www.imember.co.uk
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