Our new app was designed
and developed by
SMACK. Launched in 2012, they have been shortlisted as one of the top
new digital agencies by Net Magazine
and flagged as one
of the top
10 creative agencies to
watch in 2013
by Creative Bloq. The
iMember app, now
available to download from App Store and Google Play, gives
users access to thousands of rewards and
membership benefits whilst on the go.
SMACK developed the hybrid HTML5 mobile app using open
source scalable technology capable of
future proofing the inherent big data requirements.
Sel-Vin Kuik, SMACK’s
technical director describes the development:
“For us the
challenge was to deliver content that could be searched by natural
language and geography to provide the user with instant, relevant results. We have allowed for complex connections
between the thousands of benefits
available on the database through implementing a fine-tuned search indexer.” Kuik adds:
“The choice to use hybrid
technology was an
easy one. The client
wanted a multi-platform
solution, while keeping
costs down. We’ve built
the iMember app
using Adobe PhoneGap.
Hybrid solutions no
longer forfeit processing
speeds the support
for HTML5 is improving with every
generation of smartphone, and the speed and capability of the current mobile browsers mean we can really
push hybrid apps to match the standard expected
from native”. Available benefits on the
mobile app can be
searched by product
type, location or organisation
with users sent instant
access to deals
and step-by-step advice
on how to claim
them.
Heading up the design team, Lubna Keawpanna, SMACK’s
creative director said:
“In a crowded space,any new app has to stand out, yet at the same time
illuminate the user to the app function.
The user experience on the app is more personalized on the mobile app, as
it identifies your
location and immediately
shows you benefits in your
vicinity. We continued with
the urban minimalist feel, breaking
away from the
cluttered approach of most money-saving
sites. We highlighted the features a
user needs whilst on the
go to enhance the mobile user experience
We think Smack have done a fantastic job, and hope you do
too. You can download the app for Android and iPhone/iPad by clicking on the buttons below.
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